I was at a workshop the other day and we were given a challenge to create our first videos before the end of the day. Very simple exercise. Ask someone to record you with your mobile phone and all you have to say is your name, what you do and what benefit you deliver to your audience.
I don’t know how many people did the exercise, what I do know is that I did not do it. And as I am writing this I ask myself why did I not do it.?
Here are some of my excuses?
- I’ll do it later
- I forgot
- I couldn’t find someone to record me
- I don’t look good on camera
- Who want’s to watch a silly video like that
I thought I should share this with you because you are probably like me and make excuses for not using more videos to market your business.
What other excuses do we make?
There are times in your journey when you know for sure where you are heading, but sometimes, you have to set off on a hunch without much clarity as to the destination.
We left the running of the worlds financial markets to people we thought knew what they were doing. Now we know better. A lot of these guys were fumbling their way around not having a clue of what was happening and hoping it all ends up well. It didn’t.
There is a story about a man who left the comfort of his parent’s house and set off on a journey to a far country. Today over 4000 years after he took the first step, the journey of Abraham continues in the nation birthed from his trusting his instincts.
What is keeping you in the same place? You must have heard it somewhere that you need a vision to start a business, you need to start with an end in mind or some picture of what the end looks like. That is very true. But at the same time the search for a vision could well be a part of the journey. All you need to know to begin your journey is the next step.
Here are three lessons from my journey so far:
1. Trust your instincts. You have to begin to train yourself to trust your gut feelings. This is that part of you that you cannot control and you sometimes do not understand. You can silence it or you can let it loose.
2. Take one step at a time. As the saying goes, “no one tests the depth of the water with both feet“.
3. Be flexible and be prepared to change direction at anytime. Someone once said, ” it is much easier to steer a moving vehicle than a stationary one.
The world needs leaders who are courageous enough to go forward despite not knowing what the future holds and are humble enough to admit it and change course when they are wrong. Don’t wait for all the lights to turn green, move on at the first green light.
Question: Have you ever embarked on a journey without an end in sight?